Frequently Asked Questions
At Phare IQ, clarity starts with understanding. This page brings together the questions people ask most often about how I work, what Phare IQ offers, and how intelligent automation can support busy hospitality teams.
Phare IQ is led by Andrew J. Richardson, a product and technology specialist who has spent more than twenty years helping hotels and hospitality organisations improve the way they operate. The focus here is practical support for smaller teams. Clear workflows, simple automation, and AI that fits into daily life without adding pressure.
1. What is Phare IQ?
Answer:
Phare IQ is a boutique consultancy and AI innovation studio that helps small and mid-sized hospitality businesses improve the way they work. I specialise in product strategy, workflow design, and practical AI tools that make daily operations clearer and more manageable.
2. Who founded Phare IQ and why?
Answer:
Phare IQ is the company I founded after spending more than twenty years working in hospitality technology. I started it because so many smaller hotels want better systems and smarter automation, but they rarely have the time or expertise to create them. I built Phare IQ to give them a trusted partner who can take that work on and make their operations run more smoothly.
3. What inspired the name “Phare IQ”?
Answer:
“Phare” means lighthouse in French, a symbol of guidance and calm direction. “IQ” represents modern, intelligent systems. Together, the name reflects my mission to bring clarity and structured thinking to busy hospitality operations.
4. What is your vision for AI in hospitality?
Answer:
AI should make work easier, not more complicated. My vision is to give smaller hotels access to practical, transparent tools that improve service and reduce repetitive tasks. Review summaries, daily insights, and workflow automation are often the best starting points.
5. How does Phare IQ make AI affordable for smaller hotels?
Answer:
I build solutions using modular, no code and low code platforms. This keeps costs low, reduces onboarding friction, and avoids the long contracts associated with enterprise systems. Most tools are delivered without installation fees and with clear, predictable pricing.
6. What types of AI tools or agents does Phare IQ develop?
Answer:
Phare IQ develops small, focused agents that read and summarise guest reviews, automate recurring reports, route information between systems, and support team communication. Each agent is designed for hospitality environments and fits neatly into existing operations.
7. How can Phare IQ help my existing product or technology team?
Answer:
I work alongside your team to bring clarity and structure to product decisions. This can include roadmap support, workflow audits, prioritisation frameworks, or hands-on help designing and testing new processes.
8. What makes Phare IQ different from other consultants or AI providers?
Answer:
Phare IQ blends deep hospitality experience with practical delivery. I do not produce strategy documents that sit on shelves. I help you build and implement systems that work in real operational environments. The approach is grounded, empathetic, and transparent.
9. How does Phare IQ work with hotels and clients?
Answer:
Every project begins with a discovery session to understand your guests, your operation, and your challenges. From there I design a simple plan that covers the workflows, tools, or AI agents that can make the biggest impact. Everything is tailored to the resources and realities of your team.
10. What’s next for Phare IQ?
Answer:
Phare IQ is developing a suite of AI agents that small hospitality teams can subscribe to directly. These tools will focus on review intelligence, operational insights, and daily workflow support. The goal is to offer hotels affordable automation that brings more calm, more clarity, and more control to their business.