Insights
Practical thinking for founders and product leaders navigating strategy, technology, and growth.
The EU AI Act describes four broad risk levels. Understanding what they mean in practice helps hotels ask the right questions before adopting any AI system.
The same AI tool can create very different risks depending on its purpose, data, people affected and human oversight. Hotels need to assess each use case separately, not just the product name.
AI governance has become a boardroom topic, but most practical guidance stops at policy documents and compliance checklists. This article focuses on what governance looks like when it is actually working inside an organisation.
Product roadmaps are meant to create alignment and direction. Too often they become wish lists. This article explores how to reconnect your roadmap to real outcomes, stakeholder needs, and measurable progress.
AI adoption in hospitality doesn't have to mean expensive platforms or disruptive change. This piece outlines a practical, incremental approach to embedding AI into the daily rhythm of hotel operations.
The story behind Phare IQ — why smaller hospitality teams deserve a partner who understands their world, and how practical AI and workflow design can create space where there was pressure.
Most workflow automation projects fail not because the technology is wrong, but because the process underneath it was never properly understood. Here is how to start with clarity instead of complexity.
Pricing is one of the highest-leverage decisions a SaaS founder makes — and one of the most frequently deferred. This article examines the most common pricing mistakes and the principles that lead to better outcomes.
I'm always happy to talk through strategy, AI adoption, or product challenges with founders and operators.