Why I Started Phare IQ and Where It Is Going
Hospitality Technology, AI in Hospitality, Operations and Workflow Design, Product Strategy, Digital Transformation for Hotels, Small and Independent Hotels Andrew J. Richardson Hospitality Technology, AI in Hospitality, Operations and Workflow Design, Product Strategy, Digital Transformation for Hotels, Small and Independent Hotels Andrew J. Richardson

Why I Started Phare IQ and Where It Is Going

Phare IQ exists to support small and independent hospitality businesses that want to improve their operations but don’t have the time or expertise to manage digital transformation on their own. In this article, I explain why I founded Phare IQ and how I help hotels streamline workflows, strengthen their product strategy, and adopt practical AI solutions. My focus is always on clear, manageable improvements that reduce daily pressure and make technology work for busy hotel teams rather than against them.

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